User-Friendly Mobile App Design
We discuss how user experience in an application helps business. What you need to consider if you are going to make a mobile app design. And how to make your product popular and convenient
Creating a mobile application that is both convenient and accessible is not just a trend today, but a necessity. No matter how innovative and stylish it is, if the audience cannot easily use it, all efforts will be in vain. Users expect an intuitive and pleasant experience, and if your product does not meet these expectations, they will switch to competitors. And the competition is really tough: there are currently about 2 million applications available in the App Store, and more than 3 million in Google Play. You can leave it to mobile App designer Dubai.
Alexander Volodkovich, product designer at T-Bank, former product designer at Alfa-Bank. We will tell you what you need to consider in order to create an easy-to-use. Intuitive and effective application, and what you need to remember so that your product becomes truly in demand.
How a mobile app design helps business
A successful brand always puts the customer first. A mobile application is one of the most effective ways to demonstrate this approach. In fact, you can ask mobile App Development Company Dubai for help. Design focused on convenience and user needs can significantly increase customer satisfaction and loyalty. Which ultimately affects the company’s revenue and competitiveness. According to a recent study, 64% of respondents prefer mobile applications to mobile websites due to their convenience, speed and ease of navigation. However, negative user experience makes people delete applications.
The main reasons include:
- errors in operation and slow loading (58%);
- inconvenient interface (56%);
- insufficient security (54%).
Apps play a special role in the e-commerce segment. According to Yandex Market and GFK, when buying from mobile devices, people use store apps almost four times more often than websites. At the same time, high-quality design increases the user’s willingness to take action – be it buying a product, subscribing to services or recommending the app to friends.
For example, the launch of a mobile app for Vkusno – Period significantly improved the company’s online sales. The app brings in 10% of the brand’s total revenue, and the share of transactions through it is 20%, and continues to grow.
Another example is Rive Gauche. After redesigning and upgrading the mobile app design, the company’s sales volume increased by 3.5 times, and conversion increased by 3 times. Now 75% of orders relative to the total sales volume in e-com come from the mobile app.
In order for the app to help the business increase sales and improve customer engagement, it is important to consider the main parameters that affect these indicators. I will tell you about them in detail below.
Basic principles of high-quality and effective design. Before delving into the details of creating a successful mobile app design, let’s dwell on the basics. Knowing the basic principles will help lay a solid foundation for your product. They facilitate interaction with the app, increase loyalty, satisfaction and engagement of users.
Basic principles of high-quality and effective mobile app design
Before delving into the details of creating a successful mobile app design, let’s dwell on the basics. Knowing the basic principles will help lay a solid foundation for your product. They make it easier to interact with the app, increase loyalty, satisfaction, and engagement of users. Or click mobile app development company in dubai here.
Simplicity and intuitiveness. When a person opens your app, they should not have any questions about how to use it. It is important to minimize the number of steps and actions required to complete tasks. The simpler the interface, the less time the user spends on mastering the application, which means they benefit from using it faster.
Focus on the logical structure of the interface and minimalist design. Use clear icons, clear labels, and avoid overloading elements. Guidelines such as Material Design from Google or Human Interface Guidelines from Apple will help make the interface intuitive. Prototyping with Figma will allow you to test and improve the design at an early stage. To ensure the interface meets the expectations of the target audience, conduct user UX tests.
A great example is Telegram, which adheres to guidelines that ensure clean design and easy navigation. Its interface is designed to allow users to easily switch between chats, groups, and channels, saving time and effort. The logical arrangement of controls reduces cognitive load and improves the overall user experience.